Discover Our Heros
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Discover Our Heros 〰️
Recruitment Brochure
Recruitment & Safety Guide
Print collateral introducing career opportunities while reinforcing the campaign's approachable visual identity.
CASE STUDY
UNT Police Department
Discover Our Heroes
Integrated Marketing Campaign
ROLE
Creative Director • Copywriter • Art Director
THE CHALLENGE
Students often only interact with campus police during stressful or disciplinary situations. The department needed a campaign that would increase familiarity, improve trust, and encourage positive engagement without feeling like traditional institutional marketing.
THE INSIGHT
Students don't connect with departments. They connect with people.
THE BIG IDEA
Making Campus Safety Feel Personal.
Officer Cutouts
Campus Activations
Interactive campus displays that encouraged students to engage with officers in a more welcoming environment.
NFC Resource Cards
Interactive Student Resources
Tap-enabled resource cards that gave students instant access to parking maps, permits, and transportation information.
Educational Comic Video
Educational Storytelling
Educational comic stories that answered common parking questions through approachable, character-driven storytelling.
MY CONTRIBUTION
I led the creative direction of a semester-long integrated campaign designed to strengthen trust between the UNT Police Department and the campus community. My role included audience research, campaign strategy, copywriting, art direction, character development, and creating branded experiences that made officers feel more approachable and relatable.
RESPONSIBILITIES
✓ Character Development ✓ Audience Research
✓ Brand Identity ✓ Campaign Strategy
✓ Experiential Marketing ✓ Copywriting
✓ Presentation Design ✓ Art Direction
Featured Work
